每年，The North Face 春夏订单将定居在一个城市。今年，它选择了长沙，一个充满烟花的城市，温暖、尖锐、凶猛，就像品牌所信仰的宣言：“Never Stop Exploring”。
从概念协调、空间建设到现场动线和设备设计，规划方采用规划方「Become the Trail」为了灵感，试着在城市中模拟一段“自我旅程”。
开启山野感官体验
本次展览的核心空间采用阶梯式主舞台设计，四面环绕巨型升降LED正方体设备，每一面都是动态屏幕，主角Base Camp Duffel 袋子以图像的形式被“放大”，就像一个巨大的越野背包从山上起伏，承载着整个领域的重量感和冒险精神。道路以红土、碎石和苔藓植被为基础，营造出原始粗糙的山地纹理。假山之间穿插着攀爬道具和室外安装：打火石、挂绳、指南针、茶壶，就像旅行者在途中休
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