广州会议策划-活动中表达的力量：把握品牌高光时刻发声（一）
广州会议策划活动最重要的四个元素：传播者、受众，组织方，提供资源平台，四者怎么机缘巧合的情况下碰撞在一起激发出一场比较有意思的活动？怎么做到信息的有效传递？这是我想与大家分享的一个主题，以构建技术活动的内容为表达力，达到非常有效的表达。
一、紧抓要素做活动计划
广州会议策划作为一个活动的总负责人，要有一个整体的时间的进度条，时刻做好一个项目管理的规划和逻辑。一般情况下的活动，策划人会把活动分为活动前即预热活动、活动中执行筹备、活动后。下面的内容按照这个流程来梳理下办科技活动的一些要素：
1、广州会议策划你为什么要做活动？
这个是做活动之前要思考的第一个问题：为什么要做这些活动？作为一个科技媒体的一个代表，我有三点答案。
①第一点，盘活库存，整合资源实现业务的可持续发展，首先在日常的工作当中积累了大量的科技相关的报道：有比较新潮好玩的公司、一些创新性话题的先锋人物，这些传播的要素，需要一个新的方式再传播出去。我们抱着把一个活动做成一个新的产品、一个新的内容的思路来做这个活动。
②第二点，拓展资源，创造硬核话题，吸引合作伙伴的注意。既然把活动当成产品来打造，一个新活动，就是一个一个新产品，那我们就多一次拓展商业资源的机会。
第三，为知名品牌造就新的专利权，主题活动是一个非常好的机遇，让观众们见到大家的机遇，见到的是视觉传达设计、主题活动的难题、主题活动的顾客。
2、广州会议策划谁来主导做活动？
第二个问题，要思考谁来主导这场活动？市场导向的活动，有多大程度的自主权和主动权？自身品牌的发声和商业化的传递之间有没有一个平衡？
商业导向的活动，主要是给公司带来更多的商业资源，包括一些怎么赚钱的导向，主动利用这次机会去传递品牌的信息，传递一些品牌升级之后想。
3、广州会议策划活动受众在哪里？
观众在哪里？受众其实不仅仅只是现场的观众，也不仅仅是品牌的受众，更多包括各个渠道的合作伙伴，包括推广平台，包括场地方，包括媒体资源，包括政府资源等等。
4、时机
最后一个问题，现在是不是最合适的时机去做这件事情？主要从以下几个维度去评估
①是否有充足的预算和市场预期预算，
②是否有充足的内容
③是否可以请到合适的嘉宾，这一点在外地办活动的时候尤为明显
④行业同期的活动是在在什么时间什么地点举办
基本
文件
流程
错误
SQL
调试
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